The Premier Web Guide

Diving in to having a business website, e-commerce shop, social media and digital space may seem overwhelming for many Australian small business owners. That’s why this guide exists; to help you navigate your way through all the acronyms (SEO, PPC, PHP, SSL?), all the mumbo jumbo terminology and more.

Whilst you may be a total beginner, or have owned your website for a number of years and now only interested in SEO or digital marketing, we have knowledge and information to share with you.

We’ve broken down our guide into ten main sections, and within each of those, we are publishing and revising articles to suit. Think of this as a living, breathing online book. When things change, we update our guides and articles to ensure you get the right information that is current and industry best practice.

  1. Planning your website
  2. Building your website
  3. Website design
  4. Creating content
  5. Social media
  6. Search Engine Optimisation (SEO)
  7. Online advertising
  8. Email marketing
  9. Digital marketing
  10. E-Commerce

You can pick and choose the topics below that you are most interested in, or just read the Premier Web Guide from start to finish like a typical book.

We are regularly adding new articles, and revising existing ones, so bookmark this site and return to it frequently, as we help you navigate the digital marketing world.

Planning your website

There’s an old wise saying ‘Those who fail to plan, plan to fail’, and nothing could be more true, when it comes to creating your website. If you don’t plan everything well, and consider all your options, you may end up with a dud. An often expensive dud.

Website planning guides

^ Back to top

Building your website

Once you’ve finished with the planning, it is time to roll up the sleeves and build that website. Or, in the case of paying a third party, partnering with them to produce the right results.

Website Building Articles

^ Back to top

Website design

There is so much more to web design than choosing a colour scheme and uploading your logo. This section is where we get into the details of it.

Website planning guides

^ Back to top

Creating content

Now that the website construction is underway, you need to populate the website with content. This tends to be both visual content, such as design images and stock photography, as well as text content, such as content pages and blog posts.

Website Content Guides

^ Back to top

Social media

You can’t have a digital presence without being expected to also be on social media. Sure, you don’t need to have an engaging presence on every single social media network, but you do need some presence on some of the major ones.

Social Media Articles

^ Back to top

Search Engine Optimisation (SEO)

Think of your website as a shopfront. When it is first built, it’s a little dark and dusty, and tucked away in the backstreets. Using SEO, you can get it higher in search results, which mean that it ends up on the main street in town, and with large neon signage as well!

SEO Guides

^ Back to top

Online Advertising

This is where we discuss banner advertising, remarketing campaigns, pay per click and other paid advertising online.

Online advertising guides

^ Back to top

Email marketing

Having a great website and and engaging social media presence can be coupled with email marketing as a way to reach out (with permission!) to prospects or existing customers. Email is a very solid channel for getting your message out and fast.

Email Marketing Articles

^ Back to top

Digital marketing

Digital marketing is an umbrella term that covers many areas, such as content marketing, social media and more. This is where we put the articles that often require a little more knowledge or effort.

Digital Marketing Articles

^ Back to top

Building your E-commerce

This is where we discuss online stores. E-commerce can be many things, such as a product or parts catalogue, through to a full blown online retail store.

E-commerce guides

^ Back to top

Further information

We add to this guide regularly, so please continue to check back.